Why Pink is a colour with a difference - The Game

Why Pink is a colour with a difference

January 20, 2021

As a cricket loving family business, based in Australia, we have found it impossible to not notice the role of the McGrath Foundation across Australia in supporting families suffering with breast cancer – not least because of the distinctive pink that is synonymous with this organisation and the work they do. The McGrath Foundation was started by Jane McGrath and her famous cricketing husband Glen McGrath in 2005 after Jane was diagnosed with breast cancer. Jane passed away in 2008 and her great friend Tracy Bevan vowed to carry on the work they had started. Today the McGrath Foundation provides 145 breast care nurses to families across Australia.

The traditional Pink Test held in Sydney in early January each year is a key event in the McGrath Foundation and Test match calendar. Players don McGrath Foundation pink caps, logos in pink adorn their shirts, ground signage is turned pink, bat handles are pink and most visibly the stumps are in pink. It’s a Test match that is special. It reminds us of what Jane McGrath represented and the need to keep supporting the work that the McGrath Foundation does.

The Game is a small family business based in Melbourne, creating and marketing unique leather wallets designed to remind cricket passionates of the game they love. We decided at the outset that we should give something back to the community. We believe any business should provide benefit to both the community and customers – it should add value and make people’s lives better as a result of the business activity. To this end, we began a relationship with the McGrath Foundation and Tracy Bevan in 2015 and today are a Community Friend of the McGrath Foundation. We donate money each year to this important cause and over the years have launched pink wallets and pink fundraising initiatives. Pink it is and it’s a colour that represents the great work of the McGrath Foundation. We are proud to be a Community Partner for 2021.




Also in Staging Blog

5 Great Gifts for the cricket passionate
5 Great Gifts for the cricket passionate

February 16, 2021

At The Game we focus our products on the needs of people who love cricket – a game that they have probably loved for many years and forms part of who they are. We all know a cricket tragic! But what to buy them as a gift? Besides The Game wallets we have compiled a list of gifts we think hit the spot for the cricket passionate in your life

Read More

It's not just a product to us, here's why
It's not just a product to us, here's why

January 20, 2021

‘We believe in connecting people to the game they love’

It’s our purpose at The Game. It’s what drives us everyday to create and deliver as positive an experience as possible for the customer – both the customer that buys from us and the customer who uses our wallets.

Read More

How cricket has such a special role in life
How cricket has such a special role in life

August 13, 2020

Cricket. Where can we start? It’s fun, unique, thrilling, exciting and moving. As a global game, it connects and settles us in a world where things can feel difficult and scary. Cricket has the ability to link people, no matter about race, country, gender or occupation; it defies all differences, and enables us to all share a common passion.

Read More